Have you tried to explain to clients, colleagues, businesspeople or students:
Why social media works?
Why consumers feel they are not listened to?
Why traditional advertising has lost much of its power and is not trusted?
Why the Digital Media revolution is alive and growing?
I recently re-discovered this 2 minute video. It’s a very powerful demonstration of digital marketing and answers all of the questions above. Take 2 minutes and watch The Breakup.
As a viewer, you just experienced the five keys to Digital Marketing in a dinner dialogue between a man (the Advertiser) and a woman (the Consumer). The acting, the content and the gestures are exquisite as it shares the growing gap between traditional advertising and the consumer. Read More »
Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age? Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals?
For most small businesses the answer is NO! They will contribute to the plethora of un-optimized, under-utilized social media accounts. The result —many small businesses “try out social media” and contend “it doesn’t work!”
There is an alternative approach- Digital Marketing Optimization (DMO). DMO leverages the power of each media platform and integrates them to drive traffic to your online environment, while achieving your business goals.
DMO designs an online environment that easily connects to other social communities, expanding the reach and exposure of your site. It increases “socially referred traffic” as unique users can easily share comments through audio, video and text links.
Here are six keys to make Digital Media work for small businesses:
Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy.
The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, generating interactivity and relationships.
The five phase Digital Marketing Strategy is comprehensive, customer-centered, and focused on delivering ROI.
Clients generally have unrealistic expectations of a integrated digital marketing strategy. They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline.
An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can be collapsed to 6+ months depending on the relevancy and the timeliness of the promotion) During each stage the number of touchpoints, client marketing efforts that touch the customer, are expanded. These touchpoints build on each other and grow exponentially. As your network expands the media (traditional advertising, PR, online, social) begin to synergize with each other. In the future a successful strategy will be self generating and grow virally. The goal is to convert your network of touchpoints to actions that support your strategic objectives. Here are the expectations projected for the five stages of the Digital Marketing Timeline Strategy.
To be successful at social media you need to have a plan. As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter. Most businesspersons are overwhelmed with all the options and how to implement them. These six steps provide a roadmap to use social media to achieve optimal results for your business.
Step 1 –Determine Social Media Value for Your Business
Develop an understanding of social media and online communities – How can you gain traction for ideas and grow your network to benefit your company?
Determine goals – What does your company want to accomplish with social media?
Evaluate social media – Is it a good fit for your company/institution?
Step 2 – Identify Challenges Facing Your Business When Implementing Digital Marketing
Determine organization’s changes – how will your company adopt social media? Read More »
Hospitals, non-profits, pharmaceutical companies and medical professionals are searching for effective venues to engage patients. They are investigating the application of social media as they are confounded with compliance issues, newly proposed FDA regulations and conservative management. The conference featured case studies of healthcare companies and organizations that are using social media in different contexts. Some of the companies included: Read More »
Did you know… Facebook’s value has more than doubled in the past 12 months to over $ 8 billion!
Did you know… Women aged 55 and up are the fastest growing Facebook demographic in America!
Did you know… The average Facebook user has 130 friends.
Facebook stats are constantly being updated. Recently Mashable included a great graphic showing some little known Facebook stats that I found extremely interesting. They provided the code so we could embed the graphic on our site, so read on to find the most popular Facebook pages and other interesting statistics. Read More »
Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes. With the growth of online and social media, healthcare administrators have new tools to evaluate and effect patient centered care.
“Innovative collaborations online among groups of patients, medical professionals, and other health care players are challenging the notion that health care happens only between a single patient and doctor in an exam room.”
In the growing Health 2.0 model, online and social media have dramatically Read More »
That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers. Rather, it will come from the effect social media has on expanding and converting your company’s touchpoints. The marketing strategy of every company is to touch their customers, engage them, and move them to a targeted action. But most companies are not aware of their touchpoints, their effectiveness and why they work. “Touchpoint Optimization Strategy ” is a 5-step process that tracks the conversion from a one way touchpoint to an “action point” in the customer relationship lifecycle.
Step 1: Listening
Many companies view their touchpoints as one-way, passive listening posts to the voice of the consumer or feedback on the effectiveness of traditional marketing efforts. Sales and consumer insights measures include surveys, ad test, awareness tracking, contact centers, media tests, customer satisfaction studies, and brand tracking. However, these listening posts often provided measures that are “time challenged”, needing to wait for the end of a marketing effort before being able to “listen” to the results and gain feedback. Read More »
