President
Ira Kaufman
Speciality:
Marketing Strategist
Bio:
Ira challenges owners and senior executives to clarify their goals and translate them into a consistent Brand and Integrated Media Marketing Strategy. He combines 30 years of rich experiences with businesses and nonprofits and guides them to leverage the power of social media for marketing, recruitment and organizational development. Ira collaborates with a team of experts to design interactive environments that create long term business value by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work.
As a PhD from Northwestern’s Kellogg School of Management, Ira was a founding member of the team that developed “Social Marketing” – applying marketing to organizations and associations where success was defined in other monetary terms. In addition he developed a strong skill set in cross cultural relations, building strategic partnerships between government agencies, non-profits, and foundation in the USA and globally. Ira serves as a consultant, trainer, public speaker, and lecturer for companies and Senior Executive programs.