Services

  • Strategy-

    Our Integrated Media Marketing Strategy uses a 360° approach to gain clarity and value for your company.

    • Define goals and organizational environment
    • Research and analyze customer touchpoints
    • Outline the marketing mix
    • Evaluate company’s goals to maximize results

    • Design

    Our Integrated Media Marketing Strategy combines creative talent with your brand to deliver a clear and attractive message.

    • Develop organization’s value proposition
    • Design brands (corporate, personal, employer – logos, print, online)
    • Develop online environments (websites, blogs, landing pages) as content hub
    • Create branded communications to achieve strategic objectives

  • Media –

    Our Integrated Media Marketing Strategy weaves the four media channels into a seamless whole . Its  culturally sensitive strategies are synergized to generate conversations,engage  customers, expand relationships and deliver value.

    • Traditional ( TV, radio, direct mail, outdoor)
    • Online (search engine optimization, email, internet marketing)
    • Public Relations (press releases, events, networking)
    • Social Media (LinkedIn, Twitter, Facebook, social bookmarking, video, mobile)

  • Monitoring –

    Our Integrated Media Marketing Strategy incorporates  measurement and evaluation to deliver results within the desired timeline.

    • Evaluate our strategies using Touchpoint Analysis
    • Measure the results using RGVsm (Resources Generating Value)
    • Design feedback mechanisms for continuous adjustments

  • Training –

    Our Integrated Media Marketing Strategy insures your key staff  are well educated and trained for a smooth transition into this age of engagement and New Media.

    • Train company staff on social media marketing tools
    • Offer consultations and workshops on social media marketing, integrated media marketing strategy, recruitment marketing and branding
    • Provide companies and organizations with the educational tools to make better informed decisions and implement social tools to gain value