Tag Archives: entwine

Social Media B2B Marketing for the Adhesive and Sealant Industry

By Patsy Stewart

Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as Lanxess, H.B. Fuller, Cytec, Hexion and Arizona Chemical. It really wasn’t a surprise, but  the adhesive and sealant industry has barely tapped into social media.

Social Media Revolution – Creating Value for Your B2B Business

Our presentation, Social Media Revolution – Creating Value for Your B2B Business, introduced industry leaders to the value of Social Media when used in an Integrated Media Marketing Strategy.  We divided it into three parts; the case, the integrated strategy and the social media marketing tactics. Read More »

Success Proves Social Media Strategy is Key

By Ira Kaufman

Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing Strategy,  Integrating Media and Designing Metrics.

Social Media 2010: Competitive Advantage and Survival

As Social Media Marketing is becoming more strategic, Read More »

Social Media 2010: Your Competitve Edge & Survival Seminar

By Patsy Stewart

The Salem-Roanoke County Chamber of Commerce and Entwine Inc will be hosting a seminar, Social Media 2010:  Your competitive Edge & Survival, on Tuesday February 23, in Salem, Virginia.  The seminar will focus on changing the mindset of Company Owners and Senior Level Executives and educate them on Social Media and how it will impact their business whether they participate or not. Read More »