The vast changes in media have triggered a revolution in marketing. Rupert Murdoch noted it in 2006.
“To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are taking control.”
Business Response
Business is quick to acknowledge the changes but their response is varied. In a recent survey of small business owners
“67% agreed that social media is a good way to increase business, yet 39% did not plan to use social networking in their marketing plan in 2010.”
79% of the Fortune Global 100 are using at least one social media platform. Most of the companies have had success with social media. Read More
