Tag Archives: metrics

Success Proves Social Media Strategy is Key

Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing StrategyIntegrating Media and Designing Metrics.

As Social Media Marketing is becoming more strategic, Read More »