Tag Archives: thought leader

Social PR… Social Media and Public Relations?

By John Carlin

To listen to the blogosphere you would think the 30-second TV spot is toast — no longer relevant.  It’s not toast and those spots still work.  Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy.

It’s easy to know what to do with a TV ad.  Advertisers buy a time slot that makes sense for the product or service and put the ad on TV.

What’s not so obvious is what to do with social media.  Once you determine your message, then what?  Tweet it?  Facebook it? Podcast it? Blog it?  And once you do it, have you done “advertising” or “public relations”?

The answers to those questions come somewhat organically, if you look at what you are trying to accomplish. Read More »

Look Who’s Folllowing You

By Patsy Stewart

Who’s following You?  Have you looked in the mirror lately?

What’s the fastest growing marketing tool for businesses today?   It’s Social Media, and did I mention it’s free? We Social network followingcall it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the most popular business tools - LinkedIn, Twitter, and Facebook.

So you’re collecting Connections on LinkedIn, Friends on Facebook and Followers on Twitter.

  • What’s your criteria for following back?
  • Are you effectively building your network?

Chris Brogan, a well respected social media thought leader, wrote “You’re Doing it Wrong” openly discussing Read More »