Tag Archives: twitter

Your Six Step Social Media Roadmap

By Patsy Stewart

To be successful at social media you need to have a plan.  As the publisher, you control the power to social media confusiondistribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and how to implement them.  These six steps provide a roadmap to use social media to achieve optimal results for your business.

Step 1 –Determine Social Media Value for Your Business

  • Develop an understanding of social media and online communities – How can you gain traction for ideas and grow your network to benefit your company?
  • Determine goals – What does your company want to accomplish with social media?
  • Evaluate social media – Is it a good fit for your company/institution?

Step 2 – Identify Challenges Facing Your Business When Implementing Digital Marketing

  • Determine organization’s changes – how will your company adopt social media? Read More »

Healthcare Case Studies Harnessing the Power of Social Media

By Patsy Stewart

Healthcare professionals and marketing consultants converged in New York City this month to attend Social Communications & Healthcare; Case Studies and Roundtables, a conference hosted by Business Development Institute. Ira Kaufman, President of Entwine Inc, and I were honored to have been chosen to Moderate Roundtable discussions.

Harnessing the Power of Social MediaHospitals, non-profits, pharmaceutical companies and medical professionals are searching for effective venues to engage patients. They are investigating the application of social media as they are confounded with compliance issues, newly proposed FDA regulations and conservative management. The conference featured case studies of healthcare companies and organizations that are using social media in different contexts.  Some of the companies included: Read More »

5 Tips to Create a Local Hot Destination Using Foursquare

By Patsy Stewart

Small businesses can now create their own hot destination!!

During the past several months I’ve been exploring Foursquare, the popular location based social network that incorporates gaming elements.  Foursquare encourages people to explore their neighborhoods and then rewards them for doing so.  Users share their locations with friends by soliciting a location based “check in” and whoever has the most “check-ins” at each venue becomes Mayor until someone else tops that number of check-ins and then they become Mayor.  Points are earned and badges are unlocked for various accomplishments from trying new places to revisiting old favorites to checking in at multiple venues the same day. As the points and badges add up our competitive nature kicks in. Read More »

9 Tips to Build Your Social Media Search Engine Presence

By Janeson Keeley

Every business wants to be number one on Google for their most relevant search terms. Traditionally, you might develop an organic optimization strategy for your site, perhaps in conjunction with pay-per-click campaigns.  With the advent of real-time indexing of social media sites by search engines, you now have a low cost option for promoting your business, which you can control and develop – social media. Here are some tips to help you build your social media search engine presence:

1.  Be active in LinkedIn.

LinkedIn is the ideal tool for making connections with prospective clients and business partners, establishing yourself as a thought leader, showcasing your work, and promoting events you are hosting and attending.  Make sure that you set up a vanity URL.  Be sure that your business has a profile, as well.

2. Be active on Facebook.

Once you have set up a personal Facebook account, set up a Fan Page for your business.  Use this to provide information, such as special offers, new product information, and special events to your fans. Read More »

Look Who’s Folllowing You

By Patsy Stewart

Who’s following You?  Have you looked in the mirror lately?

What’s the fastest growing marketing tool for businesses today?   It’s Social Media, and did I mention it’s free? We Social network followingcall it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the most popular business tools - LinkedIn, Twitter, and Facebook.

So you’re collecting Connections on LinkedIn, Friends on Facebook and Followers on Twitter.

  • What’s your criteria for following back?
  • Are you effectively building your network?

Chris Brogan, a well respected social media thought leader, wrote “You’re Doing it Wrong” openly discussing Read More »